Sculpted By Aimee is an award winning makeup brand by makeup artist Aimee Connolly. With four standalone stores in Ireland and the UK, their multi-purpose hero products have repeatedly sold out, and are a favorite for natural, everyday makeup. Sculpted by Aimee was recently announced as the #1 beauty brand in the mass cosmetics in Boots UK.
Having already achieved massive success in Ireland, the UK and Dubai, Sculpted by Aimee came to us to assess the US landscape for market entry in order to reach new customers in the US market and develop a robust go-to-market strategy for a successful launch.
Research & Insights
Consumer Focus Group
Product Strategy
Org. Design & Hiring Plan
Go-to-Market Strategy
Services Provided:
Brand Nua were a great partner for us in building a go to market strategy for our US entry.
Their team led comprehensive focus groups and in depth research that drove their insights into what a successful market launch would look like. Their strategy covered ideas on pre, launch and post, factoring in competitor analysis’ and brand positioning. They were very efficient, reactive and helpful as a team and we’re grateful for the work they’ve done and look forward to putting it into practice."
Aimee Connolly, CEO and Founder, Sculpted by Aimee