Peri (formerly known as identifyHer) is a first-of-its-kind wearable that accurately tracks perimenopause symptoms, empowering women with objective data and actionable insights to pursue personalized treatment on their own terms.
Despite creating a truly innovative wearable device backed by years of research and data, the two scientists-turned-founders at the helm of the company knew that a strategic, compelling, and humanized brand was essential to generate demand and break through the noise in the crowded femtech space.
And after taking their team through custom Brand and Channel Strategy Workshops, we transformed identifyHer, an highly scientific and clinical brand, into Peri, an eye-catching and optimistic brand that women would wholeheartedly welcome into their lives.
Research & Insights
Brand Strategy
Brand Identity (Visual & Verbal Identity)
Messaging Strategy
Go-to-Market Strategy
Services Provided:
Working with Brand Nua has been an absolute game-changer for our business.
Leveraging their expertise in research, brand strategy, marketing, and creative design, they built us an actionable go-to-market playbook that has transformed our brand, giving us a powerful and compelling presence in the market. From the initial consultation to the final delivery of our brand book, the Brand Nua team demonstrated a deep understanding of our vision and goals.
They listened attentively to our needs and aspirations, translating them into a cohesive brand and marketing strategy. They seamlessly blended creativity with strategic thinking, ensuring that our brand not only looks great but also communicates our unique value proposition effectively to our target audiences. We couldn't be happier and highly recommend working with Brand Nua.
Heidi Davis, Co-Founder & CEO, Peri